As part of the initiative to better align and strengthen branding across the Texas A&M University System, the agencies of Texas A&M AgriLife were renamed and rebranded to include “A&M” in the names. The Texas A&M Veterinary Medical Diagnostic Laboratory (TVMDL) was part of this shift.
Logo
If you are printing in black and white, use the black-and-white version of the logo. A “white” or “reversed” version of the logo is used for printing or display on dark backgrounds. Always use the correct logo for print or web to maintain highest quality.
Please contact Stacy Morris with TVMDL at 979-845-2679 or s-morris@tamu.edu for TVMDL-branded items, including letterhead, business cards and promotional items or if you have questions about using the logo.
Colors
Besides consistent use of logos, another unifying visual component for our brand is consistent use of color. The Texas A&M AgriLife color palette was created to complement the Texas A&M University signature color, Aggie Maroon.
The official colors for Texas A&M AgriLife are Aggie Maroon (Pantone 7421) and Pantone Cool Gray 11. While secondary colors are available, please note that each AgriLife secondary color is also used to differentiate each agency from the others when collateral is mixed/shared across agencies.
Primary Colors
Aggie Maroon
Pantone 7421
HEX #500000
RGB 80, 0, 0
CMYK 15, 100, 39, 69
Cool Gray
Pantone Cool Gray 11
HEX #56565A
RGB 113, 112, 116
CMYK 0, 2, 0, 68
Secondary Colors
Pantone 2965
HEX #02233b
RGB 2, 35, 59
CMYK 100, 63, 16, 78
Pantone 302
HEX #003A5D
RGB 0, 84, 128
CMYK 100, 25, 0, 50
Pantone 350
HEX #285032
RGB 40, 80, 50
CMYK 81, 43, 86, 43
Pantone 370
HEX #638B18
RGB 93, 151, 50
CMYK 56, 0, 100, 27
Pantone 6545
HEX #A3B2A4
RGB 163, 178, 164
CMYK 38, 21, 36, 0
Pantone 382
HEX #B4D234
RGB 180, 210, 52
CMYK 28, 0, 100, 0
Additional approved colors follow Texas A&M University’s new brand color guidelines. Those colors can be found on the Texas A&M Brand Guide site.
For more information
TVMDL maintains a more detailed set of Brand guidelines on their website. For other questions, please contact Stacy Morris with TVMDL at 979-845-2679 or s-morris@tamu.edu for TVMDL-branded items, including letterhead, business cards and promotional items or if you have questions about using the logo.