Texas A&M AgriLife’s visual identity system is a way of ensuring consistency across all the communications channels that we use.
Besides consistent use of logos, another unifying visual component for our brand is consistent use of color. The Texas A&M AgriLife color palette was created to complement the Texas A&M University signature color, Aggie Maroon.
The official colors for Texas A&M AgriLife are Aggie Maroon (Pantone 7421) and White. While secondary colors are available, please note that each AgriLife secondary color is also used to differentiate each agency from the others when collateral is mixed/shared across agencies.
RGB 80, 0, 0
CMYK 15, 100, 39, 69
RGB 2, 35, 59
RGB 0, 84, 128
CMYK 100, 25, 0, 50
CMYK 0, 0, 0, 4
Accent Colors (to be used sparingly)
RGB 228, 0, 43
RGB 39, 169, 225
RGB 252, 227, 0
There are four primary typefaces used in the Texas A&M AgriLife brand: Open Sans, Minion Pro, Oswald, and Moriston.
Open San is a clean, widely compatible web-font that works well in digital or print applications.
Minion Pro is a classic serif font.
Oswald is optimized for web. Use it predominantly for headlines and titles.
Moriston is a sans serif display style font. Use it predominantly for headlines and titles.
Use the exact logo design you’ve downloaded. Please do not:
- Distort, modify or remove elements from the official logo
- Create your own logo, use incorrect colors or add elements to the official logos.
- Separate, reposition or delete parts of the logo
- Rotate the logo
- Use colors other than those approved
- Stretch or distort the proportions of a logo
Proportions and Size
The logo must be highlighted in comparison to other graphic elements.
When a logo must be resized, be careful to make sure that the proportions are maintained—this can often be accomplished by holding down the Shift key as you drag a corner of the image box.
When used in printed materials, the logo must be no smaller than 0.75 inches tall.
Clear space is necessary to provide breathing room around the logo. Leave a clear space around the top, bottom, left and right of the logo that is at least .25″.
Understanding File Types
Best uses: with a professional design program such as InDesign; when sending a logo to a designer or a print vendor — especially vendors using the logo on items such as t-shirts
Pro: transparent and scalable, it can be printed as large as you need
Con: larger file sizes
Best uses: web/digital
Pro: transparent background
Con: larger file size than .jpg in some cases; image will become pixelated if enlarged
Best uses: websites and printed materials
Pro: relatively small file size helps web pages load faster
Con: white background; image will become pixelated if enlarged
Can I use the AgriLife logo if I’m joint appointed?
No. The AgriLife logo should only be used to represent Texas A&M AgriLife as a whole. For joint appointments, brand your material with both of your affiliations.
Can the AgriLife logo be used to represent two agencies together
When possible, use both entities’ logos. In cases where the branded item is reflecting a joint Research/Extension center it may be used.
What do I do with the old logo?
Do not use any previous version of the logo on any new collateral, flyer or branded item. Any use of older logos takes away from growing and strengthening our brand. Except for a few situations where replacing collateral is not cost effective—such as agency decals on vehicles—signage, collateral and communication pieces should reflect the correct Texas A&M AgriLife logo. Use of materials with any old logos should be discontinued.