Texas A&M AgriLife’s visual identity system is a way of ensuring consistency across all the communications channels that we use.
Color
Besides consistent use of logos, another unifying visual component for our brand is consistent use of color. The Texas A&M AgriLife color palette was created to complement the Texas A&M University signature color, Aggie Maroon.
The official colors for Texas A&M AgriLife and Texas A&M University are Aggie Maroon (Pantone 7421) and White. While secondary colors are available, please note that they should be used sparingly.
Maroon
Pantone 7421
HEX #500000
RGB 80, 0, 0
CMYK 15, 100, 39, 69
Dark Blue
Pantone 2965
HEX #02233b
RGB 2, 35, 59
CMYK 100/63/16/78
Blue
Pantone 302
HEX #003A5D
RGB 0, 84, 128
CMYK 100, 25, 0, 50
Light Gray
HEX #f6f6f6
RGB 246,246,246
CMYK 0, 0, 0, 4
Accent Colors (to be used sparingly)
HEX E4002B
RGB 228, 0, 43
HEX 27A9E1
RGB 39, 169, 225
HEX FCE300
RGB 252, 227, 0
Adobe Creative Cloud Users
Adobe CC users should follow the AgriLife Brand Libraries to ensure that you have the latest logos, colors, design elements and text styles available for use across all of your Adobe products.
The AgriLife Brand Library features the logos for each top level agency as well as the 4H clover, brand colors, text styles, and select design elements.
The Texas A&M College of Agriculture and Life Sciences Library features the College and department logos, brand colors, text styles, and design elements.
Feeling sophisticated? Check out this Adobe Libraries add-in for Microsoft Word and PowerPoint.
Typography
There are four primary typefaces used in the Texas A&M AgriLife brand: Open Sans, Minion Pro, Oswald, and Moriston.
Open Sans
Open San is a clean, widely compatible web-font that works well in digital or print applications.
Minion Pro
Minion Pro is a classic serif font.
Oswald
Oswald is optimized for web. Use it predominantly for headlines and titles.
Moriston
Moriston is a sans serif display style font. Use it predominantly for headlines and titles.
Logo Usage
Use the exact logo design you’ve downloaded. Please do not:
- Distort, modify or remove elements from the official logo
- Create your own logo, use incorrect colors or add elements to the official logos.
- Separate, reposition or delete parts of the logo
- Rotate the logo
- Use colors other than those approved
- Stretch or distort the proportions of a logo
Proportions and Size
The logo must be highlighted in comparison to other graphic elements.
When a logo must be resized, be careful to make sure that the proportions are maintained—this can often be accomplished by holding down the Shift key as you drag a corner of the image box.
When used in printed materials, the logo must be no smaller than 0.75 inches tall.
Clear Space
Clear space is necessary to provide breathing room around the logo. Leave a clear space around the top, bottom, left and right of the logo that is at least .25″.
Understanding File Types
PDF/EPS
Best uses: with a professional design program such as InDesign; when sending a logo to a designer or a print vendor — especially vendors using the logo on items such as t-shirts
Pro: transparent and scalable, it can be printed as large as you need
Con: larger file sizes
PNG
Best uses: web/digital
Pro: transparent background
Con: larger file size than .jpg in some cases; image will become pixelated if enlarged
JPG
Best uses: websites and printed materials
Pro: relatively small file size helps web pages load faster
Con: white background; image will become pixelated if enlarged
Frequently Asked Questions
Can I use the AgriLife logo if I’m joint appointed?
Yes.
What do I do with the old logo?
Do not use any previous version of the logo on any new collateral, flyer or branded item. Any use of older logos takes away from growing and strengthening our brand. Except for a few situations where replacing collateral is not cost effective—such as agency decals on vehicles—signage, collateral and communication pieces should reflect the correct Texas A&M AgriLife logo. Use of materials with any old logos should be discontinued.
Contact the Creative Services Team
Reach out to the Texas A&M AgriLife Marketing and Communications creative services team directly for specific branding, multimedia, and web questions.
Visit our Work With Us page for project requests.
Kim Topp
Creative Services Manager
kimberly.topp@ag.tamu.edu
Leon Contreras
Graphic Design Coordinator
leon.contreras@ag.tamu.edu
Sam Craft
Multimedia Coordinator
sam.craft@ag.tamu.edu
Elisabeth Button
Web Enhancement Coordinator
elisabeth.button@ag.tamu.edu
