Texas A&M Forest Service conserves and protects the resources and lands of the Lone Star State.
Adhering to this style guide will help ensure consistency in agency print and electronic publications, reports, articles, news releases and presentations. TFS Communications uses the Associated Press Stylebook and Briefing on Media Law and Webster’s Dictionary as primary sources. For additional help with style issues, please contact a member of the TFS communications team.
The ZIP file of Texas A&M Forest Service marks, below, contains logos in a number of colors and formats. In addition, both “stacked” and horizontal versions are available. The decision to use the stacked or horizontal version depends on where the mark will be placed and the amount of space allotted/needed. If the mark will be a focal point, then the stacked mark would be better. If the mark will be used in a header, then the horizontal one would be better.
Colors
Besides consistent use of logos, another unifying visual component for our brand is consistent use of color. The Texas A&M AgriLife color palette was created to complement the Texas A&M University signature color, Aggie Maroon.
The official colors for Texas A&M AgriLife are Aggie Maroon (Pantone 7421) and Pantone Cool Gray 11. While secondary colors are available, please note that each AgriLife secondary color is also used to differentiate each agency from the others when collateral is mixed/shared across agencies.
Primary Colors
Aggie Maroon
Pantone 7421
HEX #500000
RGB 80, 0, 0
CMYK 15, 100, 39, 69
Cool Gray
Pantone Cool Gray 11
HEX #56565A
RGB 113, 112, 116
CMYK 0, 2, 0, 68
Secondary Colors
Pantone 2965
HEX #02233b
RGB 2, 35, 59
CMYK 100, 63, 16, 78
Pantone 302
HEX #003A5D
RGB 0, 84, 128
CMYK 100, 25, 0, 50
Pantone 350
HEX #285032
RGB 40, 80, 50
CMYK 81, 43, 86, 43
Pantone 370
HEX #638B18
RGB 93, 151, 50
CMYK 56, 0, 100, 27
Pantone 6545
HEX #A3B2A4
RGB 163, 178, 164
CMYK 38, 21, 36, 0
Pantone 382
HEX #B4D234
RGB 180, 210, 52
CMYK 28, 0, 100, 0
Texas A&M Forest Service Specific Colors
TFS also uses two secondary colors as accents to the maroon and gray. PMS350 is used to differentiate among Texas A&M AgriLife agencies and in their patches. PMS 575 is used to highlight the tree in their logo. Detailed usage of these colors can be found in “Logo Colors” section of the Texas Forest Service website.
Pantone 350
HEX #285032
RGB 40, 80, 50
CMYK 81, 43, 86, 43
Pantone 575
HEX #67823A
RGB 93, 151, 50
CMYK 47, 9, 86, 35
Additional approved colors follow Texas A&M University’s new brand color guidelines. Those colors can be found on the Texas A&M Brand Guide site.
Texas A&M Forest Service Brand Guide
TFS maintains a more detailed set of brand guidelines on their website. Direct other questions about the use of the TFS logo to the Texas A&M Forest Service communications office.