Logo Guidelines
Use the exact logo design you’ve downloaded. Please do not:
- Distort, modify or remove elements from the official logo
- Create your own logo, use incorrect colors or add elements to the official logos.
- Separate, reposition or delete parts of the logo
- Rotate the logo
- Use colors other than those approved
- Stretch or distort the proportions of a logo
Proportions and Size
The logo must be highlighted in comparison to other graphic elements.
When a logo must be resized, be careful to make sure that the proportions are maintained—this can often be accomplished by holding down the Shift key as you drag a corner of the image box.
When used in printed materials, the logo must be no smaller than 0.75 inches tall.
Clear Space
Clear space is necessary to provide breathing room around the logo. Leave a clear space around the top, bottom, left and right of the logo that is at least .25″.
Understanding File Types
PNG
EPS
PDF/EPS
Best uses: with a professional design program such as InDesign; when sending a logo to a designer or a print vendor — especially vendors using the logo on items such as t-shirts
Pro: transparent and scalable, it can be printed as large as you need
Con: larger file sizes
PNG
Best uses: web/digital
Pro: transparent background
Con: larger file size than .jpg in some cases; image will become pixelated if enlarged
JPG
Best uses: websites and printed materials
Pro: relatively small file size helps web pages load faster
Con: white background; image will become pixelated if enlarged
The largest comprehensive agriculture program nationally, Texas A&M AgriLife brings together a college and four state agencies focused on agriculture and life sciences within The Texas A&M University System: the Texas A&M College of Agriculture and Life Sciences, Texas A&M AgriLife Extension Service, Texas A&M AgriLife Research, Texas A&M Veterinary Medical Diagnostic Laboratory and Texas A&M Forest Service.
Texas A&M AgriLife logo is often used by the Vice Chancellor’s office, or when two or more AgriLife agencies are involved. Texas A&M AgriLife branding may also be used by shared service groups such as AgriLife Administrative Services, HR, IT and Communications when preparing materials for all of AgriLife.
If you need to use the Texas A&M AgriLife logo, contact Kim Topp, Manager of Creative Services, at 979.845.2869 or kimberly.topp@ag.tamu.edu to make sure it will be used correctly.
Colors
Besides consistent use of logos, another unifying visual component for our brand is consistent use of color. The Texas A&M AgriLife color palette was created to complement the Texas A&M University signature color, Aggie Maroon.
The official colors for Texas A&M AgriLife are Aggie Maroon (Pantone 7421) and Pantone Cool Gray 11. While secondary colors are available, please note that each AgriLife secondary color is also used to differentiate each agency from the others when collateral is mixed/shared across agencies.
Primary Colors
Aggie Maroon
Pantone 7421
HEX #500000
RGB 80, 0, 0
CMYK 15, 100, 39, 69
Cool Gray
Pantone Cool Gray 11
HEX #56565A
RGB 113, 112, 116
CMYK 0, 2, 0, 68
Secondary Colors
Pantone 2965
HEX #02233b
RGB 2, 35, 59
CMYK 100, 63, 16, 78
Pantone 302
HEX #003A5D
RGB 0, 84, 128
CMYK 100, 25, 0, 50
Pantone 350
HEX #285032
RGB 40, 80, 50
CMYK 81, 43, 86, 43
Pantone 370
HEX #638B18
RGB 93, 151, 50
CMYK 56, 0, 100, 27
Pantone 6545
HEX #A3B2A4
RGB 163, 178, 164
CMYK 38, 21, 36, 0
Pantone 382
HEX #B4D234
RGB 180, 210, 52
CMYK 28, 0, 100, 0
Top questions
Can I use the AgriLife logo if I’m joint appointed?
No. The AgriLife logo should only be used to represent Texas A&M AgriLife as a whole. For joint appointments, brand your material with both of your affiliations.
Can the AgriLife logo be used to represent two agencies together
When possible, use both entities’ logos. In cases where the branded item is reflecting a joint Research/Extension center it may be used.
What do I do with the old logo?
Do not use any previous version of the logo on any new collateral, flyer or branded item. Any use of older logos takes away from growing and strengthening our brand. Except for a few situations where replacing collateral is not cost effective—such as agency decals on vehicles—signage, collateral and communication pieces should reflect the correct Texas A&M AgriLife logo. Use of materials with any old logos should be discontinued.