Biography

Marco Palma, Ph.D., is a professor in the Department of Agricultural Economics. His areas of research include consumer economics, experimental and behavioral economics and neuroeconomics. Palma serves as director of the Human Behavior Laboratory, HBL, a transdisciplinary facility that integrates neurophysiological responses to traditional methods to study human behavior to improve understanding of the underlying motivation of decisions and choices. The mission of the HBL is to understand the motivations of individual behavior to promote health, well-being and prosperity for Texans and people around the world.

Palma is a Texas A&M Presidential Impact Fellow, a Texas A&M AgriLife Faculty Fellow and associate member of the Institute for Advancing Health Through Agriculture. Palma has published more than 100 peer-reviewed articles, raised $97 million in grants as principal or co-principal investigator and served on the committee of more than 100 graduate students. Palma is passionate about working with graduate students and inspiring them to discover and reach their true potential and to develop the passion and work ethic instrumental to their careers.