Texas A&M AgriLife has partnered with New City Media to research the AgriLife brand and digital presence in order to develop a strategic path forward, beginning in 2021. This partnership will assess the state of AgriLife’s brand identity, core messages and web presence. Beginning in the later half of 2021, AgriLife will begin executing on the institutional goal of brand unification and the integration of AgriLife’s digital presence. This partnership is meant to empower AgriLife team members and partners with resources, tools and strategies to grow and evolve the AgriLife brand in a cohesive and intentional manner.
The below timeline introduces the 2021 scope of work for this strategic approach. This timeline will continue to evolve and be updated by AgriLife Marketing and Communications.