We provide expertise, services and deliverables within the following broad areas:
Marketing and Communications Strategy and Counsel
Creative Services and Brand Management
News, Media and Thought Leadership
Marketing and Communications Strategy and Counsel
- Strategic marketing and communications planning
- Marketing campaign strategy
- Market research
- Client support and project management
Creative Services and Brand Management
- Brand management and compliance
- Promotional item brand compliance design review
Note: We do not find, consult or order promotional materials for units, but we do grant approvals. - Creative strategy
- Digital and print marketing, promotional and recruitment materials
- Displays, signage and environmental graphics
- Invitations/programs for college- or agency-wide, externally facing events
- Web/print ads
Multimedia
- Management of photography and video repository
- Photography (focused on high-level external events or brand supportive visual content)
- Promotional videography (focused on high-level external events or brand supportive visual content)
- Podcasts
Digital Platform Management
- Web strategy, design, development and governance
- Information architecture and usability
- User experience testing and optimization
- ADA Compliance
- Search engine optimization strategy and implementation
- Content management, formatting and accessibility
- Trainings on web best practices
- Management of LiveWhale calendar (digital calendar)
- WordPress security and software management
- Social media messaging, management and governance
- Trainings on social media best practices
- Digital newsletters
- Management of organization-wide internal newsletters for executive leadership, agency-wide external newsletters
- Templating and brand assistance for unit-level internal or programmatic external newsletters
- Digital signage updates (for college departments)
- Analysis of platform engagement and audience behavior
News, Media and Thought Leadership
- Strategic message development
- Strategic management of AgriLife Today (digital newsroom) and monthly newsletter
- News releases and feature writing
- Media relations facilitation (serving as liaison for members of media and faculty/staff)
- Media interview training and best practices
- Publicity planning
- Analysis of media performance
- Creation and maintenance of experts’ database for journalists
- Proactive pitching of upcoming research announcements under embargo
- Crisis communications
Examples of content we cover on AgriLife Today:
- Faculty grant announcements and research findings
- Student success stories
- Programmatic highlights and impact pieces
- Scholarships and other awards
- Donors and examples of giving, announcements and support of giving opportunities
- Major outreach and educational events
- Collaborative impact stories from across AgriLife
Turn Around Time and Expectations
We will respond to requests in a timely manner. Project completion times vary widely depending upon the request. Product delivery schedules are also largely dependent on the nature of the request, your assistance with scheduling, feedback and approvals, as well as other projects in the departmental queue. Providing advance notice of upcoming projects will help us provide maximum return on AgriLife’s marketing and communications investments. As a rule of thumb, it’s never too early to reach out to begin working with us. For each request, we appreciate your patience and support as we set these expectations together.
Getting started:
- Check out our downloadable templates and resources to ensure your project need can’t be met through our pre-packaged, on-brand offerings.
- Complete our online request form. A marketing strategist will then be in touch to schedule a consultation.
