AgriLife Marketing and Communications Strategic Plan
Our strategic plan is created to detail the strategies and tactics to become a nationally leading marketing and communications team and amplify the vision and mission of Texas A&M AgriLife.
Leadership
Our Purpose
Communicate the value of Texas A&M AgriLife.
Our Mission
To position Texas A&M AgriLife as a national model of innovation that connects agriculture, life sciences and healthy living.
Our Vision
Be a recognized leader in redefining marketing and communications across higher education, the land-grant system, the nation and beyond.
Our Goals
To achieve our purpose, mission and vision, we have established five guiding goals. These goals create a focused framework for how we work, collaborate and lead. Together, they ensure our efforts are aligned, measurable and impactful in elevating Texas A&M AgriLife’s reputation and influence
Goal #1
Advance and steward the brand.
Goal #2
Develop and empower our team.
Goal #3
Provide value to colleagues and stakeholders.
Goal #4
Become systems-, process- and goal-driven for our team.
Goal #5
Leverage brand spaces effectively.