A logo is the face and signature of our brand. It unites us as a single identity and connects the world to our brand as the face of any form of communication. The more consistent a logo is, the more likely it will be remembered.
AgriLife Extension is currently developing a plan on how best to brand/market programs. In some cases, the best option for a program is to use the main AgriLife Extension logo, or to use an established mark that the new program might fall under.
All requests or considerations for a logo/mark for your program must be approved first by Administration. Contact Blair Fannin, Associate Director of Extension Communications at Blair.Fannin@ag.tamu.edu or (979) 845-2259 for more information.
Colors
Besides consistent use of logos, another unifying visual component for our brand is consistent use of color. The Texas A&M AgriLife color palette was created to complement the Texas A&M University signature color, Aggie Maroon.
The official colors for Texas A&M AgriLife are Aggie Maroon (Pantone 7421) and Pantone Cool Gray 11. While secondary colors are available, please note that each AgriLife secondary color is also used to differentiate each agency from the others when collateral is mixed/shared across agencies.
Primary Colors
Aggie Maroon
Pantone 7421
HEX #500000
RGB 80, 0, 0
CMYK 15, 100, 39, 69
Cool Gray
Pantone Cool Gray 11
HEX #56565A
RGB 113, 112, 116
CMYK 0, 2, 0, 68
Secondary Colors
Pantone 2965
HEX #02233b
RGB 2, 35, 59
CMYK 100, 63, 16, 78
Pantone 302
HEX #003A5D
RGB 0, 84, 128
CMYK 100, 25, 0, 50
Pantone 350
HEX #285032
RGB 40, 80, 50
CMYK 81, 43, 86, 43
Pantone 370
HEX #638B18
RGB 93, 151, 50
CMYK 56, 0, 100, 27
Pantone 6545
HEX #A3B2A4
RGB 163, 178, 164
CMYK 38, 21, 36, 0
Pantone 382
HEX #B4D234
RGB 180, 210, 52
CMYK 28, 0, 100, 0
Order Stationery
For the following AgriLife employees, official stationery items will be available for purchase through TEEX:
- Texas A&M AgriLife Extension
- Texas A&M Extension + 4-H
- Texas A&M Extension + TALL
- IIAD
- CBTS
- Coffee Research
- V.G. Young
Logo Guidelines
Use the exact logo design you’ve downloaded. Please do not:
- Distort, modify or remove elements from the official logo
- Create your own logo, use incorrect colors or add elements to the official logos.
- Separate, reposition or delete parts of the logo
- Rotate the logo
- Use colors other than those approved
- Stretch or distort the proportions of a logo
Proportions and Size
The logo must be highlighted in comparison to other graphic elements.
When a logo must be resized, be careful to make sure that the proportions are maintained—this can often be accomplished by holding down the Shift key as you drag a corner of the image box.
When used in printed materials, the logo must be no smaller than 0.75 inches tall.
Clear Space
Clear space is necessary to provide breathing room around the logo. Leave a clear space around the top, bottom, left and right of the logo that is at least .25″.
Understanding File Types
PDF/EPS
Best uses: with a professional design program such as InDesign; when sending a logo to a designer or a print vendor — especially vendors using the logo on items such as t-shirts
Pro: transparent and scalable, it can be printed as large as you need
Con: larger file sizes
PNG
Best uses: web/digital
Pro: transparent background
Con: larger file size than .jpg in some cases; image will become pixelated if enlarged
JPG
Best uses: websites and printed materials
Pro: relatively small file size helps web pages load faster
Con: white background; image will become pixelated if enlarged
Additional Logos
4H Logo
Health Program Logos
Specific health program logos are available in horizontal and stacked versions. If you are printing in black and white, use the black-and-white version of the logo. A “white” or “reversed” version of the logo is also available for printing on dark backgrounds. Always use the right logo for print or web to maintain highest quality.
These program logos also have an option that includes “Texas A&M AgriLife Extension” under the program name. For all AgriLife Extension-based publications and materials, the program logo (without Extension tag) and the Extension logo should be used.
Other Programs
Other approved programs with logos include the VG Young Institute of County Government and Texas Agricultural Lifetime Leadership (TALL). Please contact them if you need a specific program logo. For other program logos or questions about the above, contact Blair Fannin, Associate Director of Extension Communications at Blair.Fannin@ag.tamu.edu or (979) 845-2259.
Template Downloads
Top questions
How do I co-brand a program with the Extension logo?
On collateral pieces, every effort should be made to include not only the program logo but the Extension logo as well. Part of building an effective brand is to strengthen it by showing its connections to its programming. For many one-pagers, brochures and print materials, it is sufficient to put the program logo in a place of prominence (at the top, on the front, etc.) and the Extension mark opposite. This can be at the bottom of the front page, or on the back near the contact information. For letterhead or single sheets, then the program mark can be placed at the top left and the Extension mark at the top right or bottom right.
In any case, both logos should appear to help the reader/viewer make the connection that Extension is part of/”owns” that program. For questions on co-branding your program, contact Blair Fannin, Associate Director of Extension Communications at Blair.Fannin@ag.tamu.edu or (979) 845-2259.
When do I use the Healthy Program logos with the “Texas A&M AgriLife Extension” tag?
These logos should always be co-branded with the AgriLife Extension mark. However, there is an option of the logo that includes a bar underneath with “Texas A&M AgriLife Extension” and this is to be used for programming that will be licensed/used with permission by third parties or as part of a partnership. For all AgriLife Extension-based publications and materials, the program logo (without Extension tag) and the Extension logo should be used.
How do I get a logo/mark for my program?
AgriLife Extension is currently developing a plan on how best to brand/market programs. In some cases, the best option for a program is to use the main AgriLife Extension logo, or to use an established mark that the new program might fall under.
All requests or considerations for a logo/mark for your program must be approved first by Administration. Contact Blair Fannin, Associate Director of Extension Communications at Blair.Fannin@ag.tamu.edu or (979) 845-2259 for more information.